marketing

Over a year of organizing lead generation events for Amihan Global Strategies (B2B company), inviting new contacts has always been a challenge. We haven’t established relationships yet so we are likely to be ignored. However, there are few things I learned to increase my invite success rate. Assuming you already sent email invites to your new contacts, here are some tips I found effective in my follow-ups if you haven’t heard from them days after: Check via email if they received the invite. Sometimes they’ve read it but forgot to respond or your email got flooded down in their inbox. Following…

Its week 3 and we’re having a quiz! I feel scared and excited at the same time. This is Professor Kahn’s final module and she discussed about effective brand communications strategies and repositioning strategies.

Week 2! This week Professor Kahn focused on Shopper Marketing.

This week marks my first week in taking a Coursera course! Two of my friends joined in Stephanie Caragos and Camille Basa. These girls are waaaay ahead of me in experience so i feel both pressured that I should be able to keep up with them but super kaduper thankful for sharing their time with me. Why Intro to Marketing? I think it would be useful for DevCon and for the upcoming ventures Ill be involved with. Now, for the course. Our first teacher Professor Barbara Khan from Wharton University. The topics she’ll cover would be on Marketing 101: Building…